If you are looking to grow your lawn care business, then there are a number of online strategies that you can use to reach customers in your area. In this article, we will break down the most important tips that you can use to grow your lawn care business quickly. Here’s what you need to do:
Vlogging is “video blogging.” The practice of vlogging involves creating videos related to your business that you can post to your social media accounts in order to engage your followers. Through social media channels like Instagram and TikTok, you can create and post simple gardening tips videos.
These videos can allow you to spread the word about your expertise online. 44 percent of internet users watch vlogs every month and 66 percent of business owners rank video as the most effective form of content marketing.
Vlogging helps you to reach a wide range of people, and those who need your help will reach out to you or can recommend others who need the help. The more videos that you post, and the more people that you can get to watch these videos, the better. Higher numbers of video viewers equal higher amounts of leads.
Your videos should be educational, entertaining, and to the point. People have short attention spans, so you don’t want to fill the videos with unrelated content that doesn’t help the viewer. Instead, focus on creating highly relevant content that people in your niche will find exciting and helpful.
Localize your business
Most lawn care businesses rely heavily on local customers. This is because equipment has to be driven to and from the location every single time lawn care is provided. Because of this, it is extremely important for you to be able to market effectively to people in your local area. In order to optimize your local marketing, you should do all of the following things:
Use localized hashtags on your social media.
Localized hashtags on social media will help to capture the attention of people in your area. For example, if there is a beautiful park in your town called “Green St. Park,” then you might want to include the name of this park in some hashtags on your social media posts.
You can also use the name of your town or county as helpful hashtags. Using hashtags in your social media posts can boost engagement by 100%.
Set up your business details on Google maps so you’re easy to find.
85 percent of consumers will research a business online before making a purchase. For this reason, you need to make sure that your business is set up properly on Google maps.
This will make it easy for your customers to find you and know exactly where you are located. If you don’t do this, customers will struggle to find your business and understand where it is located, so this is a must.
Get happy customers to review your business
The more trust that you can create around your brand online, the better. One key factor for creating trust online is reviews. You should encourage all of your clients to review your business on Google. If any of them leave bad reviews, you can respond to them and address their concerns publicly on Google.
Use flyers to tell more about your services
To really make a mark on your locale clientele, you need to ramp up on using flyers, offline and online. Flyers offer a great avenue for you to explain exactly what kind of business you are and how you can help your clients create the garden they envisaged in their minds.
When creating your flyer, it’s a good idea to display important information clearly, which includes the various services you offer, such as weeding, selecting and planting plants, regenerating topsoil, etc. You also want to make sure your contact information is easy to find so that your potential customers can start a conversation immediately.
For this, we highly recommend using an online graphic design tool that allows you to create vibrant, high-quality flyers without the need to involve expensive graphic designers, and without having to make a dent in your budget.
Use search engine optimization
Search engine optimization is the process of optimizing your website so that it appears high in the Google search rankings for your niche and location. For example, for a lawn care business in Boise, Idaho, Google search terms such as “lawn care Boise,” or “best lawn care service in Boise” might be extremely important.
To improve the SEO for your company’s website, you can research the best search terms on SEO tools such as The Hoth in order to find the most popular searches for your niche and location. Then you can make sure that you add keyword-rich content to your site in order to boost its search engine rankings.
Considering the fact that 68% of online experiences begin with a search engine, improving your business’s search engine rankings can help you beat out your competitors to connect with people looking on Google for lawn care in your area.
Using the digital marketing techniques above can go a long way toward helping you to get new customers and expand your business. In order to find the tactics that work the best for you, then you should try all four of them and see what kind of results they generate.
Try and use what works well for your business. You can choose to limit your marketing efforts to the techniques that offer the best results. If you don’t have time to do this work yourself, you can outsource it to a freelancer or to a digital marketing company.