When it comes to digital marketing your business or brand, there is no doubt that incorporating video into your strategy is a must. After all, videos are incredibly engaging and visually appealing, but they also can reach a broad audience quickly and easily. In fact, according to recent statistics, 78% of people watch videos online every week, and 55% watch these videos every day. What’s more, if you’re still on the fence about whether or not video marketing is right for you, consider this: businesses that use video marketing see an average 49% increase in organic traffic. This article reveals video marketing tactics and the need for a video-making tool to achieve the goals.
Get Started With The Videos
Not sure how to get started with video marketing? Here are a few tips:
- Determine what type of videos you want to produce. You can create many different types of videos, such as product demonstrations, customer testimonials, brand awareness videos, and more. Figure out which type of video will most effectively achieve your desired results.
- Invest in high-quality equipment. While you don’t need to break the bank on expensive cameras and other gear, it’s essential to use equipment that will produce high-quality videos. If your videos look amateurish, your viewers are less likely to take you seriously.
- Plan and script your videos. Before you start shooting, it’s essential to have a clear idea of what you want your video to achieve and what message you want to communicate. Write out a script or storyboard to ensure that your video stays on track.
- Promote your videos. Once your videos are live, be sure to promote them through social media, your website, and other channels. You can also use paid advertising to reach a wider audience.
- Analyze and optimize your results. After you’ve published a few videos, take some time to analyze your results and figure out what’s working and what isn’t. Then, make changes accordingly to improve your results moving forward.
Video Marketing Tactics To Fuel The Brand
Are you using video to market your business or brand? If not, you should be using video to market your business or brand. We’ve put together this list of video marketing tips and tricks to help you get started.
1. Use Video on Your Website
One of the best ways to use video in your marketing is to embed it directly on your website. It allows visitors to watch your videos without leaving your site, making them more likely to stick around and learn more about what you have to offer. Plus, it gives you a great way to showcase your products or services in action.
2. Create How-To Videos
How-to videos are an excellent way to provide value to your target audience while promoting your business or brand. These types of videos can teach viewers how to use your products or services, how to solve a common problem, or even just how to do something related to your industry.
3. Use Video in Email Marketing
Email is still one of the most effective marketing channels, and adding video can make it even more powerful. Including a video in your emails can help increase click-through rates and, if done correctly, can also lead to higher conversion rates. Try to make a video slideshow to convey the message better with simpler content.
4. Host a Webinar
Webinars are another great way to provide value to your target audience while promoting your business or brand. They’re typically educational, and they allow you to show off your expertise on a particular topic. They can be recorded and repurposed as video content down the line.
5. Use Live Video
Live video is one of the hottest trends in video marketing right now. And for a good reason—it’s an excellent way to connect with your audience in a more personal and authentic way. You can use live video to give viewers a behind-the-scenes look at your business, host a Q&A session, or even talk about what’s going on in your industry.
6. Invest in Video Advertising
Video advertising is another great way to get your videos to your target audience. And thanks to platforms like YouTube and Facebook, it’s easier and more affordable than ever before. Just make sure you’re creating relevant and targeted ads for your audience or risk turning them off.
7. Repurpose Video Content
Once you’ve created a piece of video content, don’t just let it sit there gathering dust. Get the most out of it by repurposing it for other channels. For example, you can turn a blog post into a video or take a recorded webinar and turn it into an email course.
8. Create a Video Series
If you want to commit to video marketing, you should consider creating a video series with an online free video maker. It is a great way to provide value to your audience regularly, and it can also help you build up a loyal following. Plus, if you make each video in the series serve a specific purpose, you’ll measure its effectiveness and use that information to improve your future videos.
9. Promote Your Videos
Just because you’ve created a great video doesn’t mean people will automatically see it. You need to put some effort into promoting your videos if you want them to succeed. Luckily, there are many ways to promote your videos, including social media, email marketing, and paid advertising.
10. Measure Your Results
Last but not least, don’t forget to measure your results. It is the only way to tell if your video marketing efforts are paying off. Look at things like views, comments, shares, and conversions to understand how your videos are performing. Then, use that information to improve your future videos.
By following these tips, you’ll be well on your way to creating successful video marketing campaigns to help you achieve your business goals. We hope these strategies help you bring the marketing goals to serve the business better.