Success in your business will come down to a few major pillars, one of which is your brand identity – how your business portrays itself to the world. Your brand identity consists of visual and some other elements such as your logo, colour palette, fonts you use, the name of your business, tone of voice and other factors.
Getting these just right is important because they’re going to act as an introduction and biography of your business at a glance, portraying your vibe, values and what you’re all about.
Naturally, to catch your customer’s attention you need a bold image to show who you are and what you’re about. Here are a few ways to do just that.
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Know Your Audience
Market research is important. Your brand identity will play a major role in any marketing material you put out, and how your business is perceived by customers and clients, so you need to make sure you know who you’re talking to.
Boldness comes in many forms and you’ll need to hit the nail on the head when it comes to putting out the right image to the audience you’re targeting. Consider whether simplicity or extravagance is what you need to go for. This will depend on what your company and clients stand for.
Use Colours Carefully
The way we perceive colours is far more intricate than you might imagine, which is good when it comes to building your brand. Different colours can portray ideas, feelings and values, so if you’re going for a bold look you can express this in your colour palette.
For example, the colour gold is a symbol of wealth and status. If your business is more high-end, using splashes of gold accents in your colour palette can really elevate your overall look. You’ll need to be sure of your shades though, and you can look for a gold hex code – Vista Create is a great option for picking your brand colours.
Make a Memorable Logo
Logo design is a big deal which is why it can be a daunting task to take on. When it comes to a logo, simple is usually best since it’s far easier to remember something straightforward than an intricate design that’s overcrowded with different visual elements.
When it comes to your logo, you can be bold by stating simply and subtly exactly who you are, what you have on offer and what you value in one image. Consider working with a professional designer to help you get there.
Think About Tone
When crafting your brand identity, you’ll need to find your tone of voice. This element is less visual and more focused on your verbal communication. How do you speak to your audience in your marketing messages? Are you coming to them as a friend or an authoritative expert? Is your wording playful or formal?
It’s important to be confident and consistent here – this will show boldness because it highlights that your business knows exactly who and what it is.
