When it comes to marketing, video is quickly becoming the medium of choice. But why?
The truth is: there are many video marketing benefits you may not have considered yet. From an increased reach to better engagement, it’s time to take a closer look at why videos should be part of your overall marketing strategy.
Here are some of the top video marketing benefits to know:
1. Video Helps Grow Revenue and Influence Buying Decisions
With video marketing, not only can you grow your company’s revenue, but it also allows you to influence the buying decisions of potential customers.
Videos help you create a connection between your brand and the customer, allowing them to form an emotional bond with your product or service.
You can showcase how great your product is without coming across as “salesy” and compel people to take action. Plus, studies show consumers who watch videos are more likely to make a purchase.
2. Video Helps Build Trust in Your Brand
Video marketing can also help build trust in your brand. Videos help you put a face to your company and provide tangible insights about who you are and what you do.
When customers get a better understanding of who you are, it helps create a bond and build trust in your brands. Plus, by using video, you give customers the opportunity to see real-life testimonials from satisfied customers, which also can further enhance their trust in your brand.
3. Videos Are Self-Explanatory
In an increasingly busy world, it can be hard for consumers to find the time to read instructions or even lengthy descriptions about an item or service.
With a video, potential customers can quickly get a comprehensive overview and understanding of what a business has to offer, with minimal effort on their part.
Furthermore, videos also allow businesses to add elements of emotion and persuasion. Not only will viewers take away from the video an understanding of what you are selling, but they may also emotionally connect with the product or service, which could ultimately lead to increased sales.
4. More People Prefer Video Content to Other Advertising Formats
One major advantage of video over other advertising formats is its ability to capture viewers’ attention in a unique way.
Not only are people more likely to watch and engage with videos compared to reading text content, but they are also able to process its meaning faster and retain it for longer. One study even showed that viewers are more likely to linger on video content versus text, showing that video has a massive impact.
Regardless of the industry or product you’re trying to promote, video content can be used as an effective tool to reach a wider audience in an engaging manner.
5. Video Helps You Rank Higher in a Google or YouTube Search
Quality content that uniquely conveys your message and encourages engagement with viewers can help you quickly rise through the search engine rankings.
Moreover, video marketing allows you to add metadata and use title description tags to enhance optimization, further increasing your chance of appearing at the top of a search result.
This combination of high-quality content and effective optimization techniques can help you maximize visibility, organic reach, and ultimately ROI.
6. Video Helps You Increase Traffic, Backlinks, and Conversions
Video marketing has the potential to grow website traffic, encourage more backlinks from other sites, and drive conversions. Plus, videos can contain keywords which can make them easier for search engines to find.
This means people searching on Google or other platforms will be more likely to come across your video and visit your website, leading to increased traffic and conversions over time.
7. Video Helps You Reach Key Decision Makers
One significant benefit of a video campaign is that it can give your message a necessary boost when you need to reach key decision-makers. By using visuals, targeted messaging, and compelling stories, videos are capable of conveying a powerful message in an approachable way that can help drive business decisions.
Don’t forget — key decision-makers are people too, and video marketing allows your organization to get your message across quickly and effectively.
8. Video Improves Email Click-Through Rates
One of the key benefits of incorporating video into marketing strategies is its ability to significantly increase email click-through rates.
People process visual information much faster than written content, so well-crafted videos can be powerful attention grabbers that entice subscribers to click through to your website or other offers.
Consequently, videos regularly lead to higher open rates and a bigger return on investment with email campaigns. And don’t forget — customers love personalized touches such as videos and are more likely to engage with them over traditional emails.
9. Video Helps You Rack Up Social Shares
With an eye-catching and engaging video, you have the potential to drive shares across many platforms — including Facebook, Twitter, and Instagram. Not only will a well-crafted video drive your message home to viewers but sharing a single link can help you reach new audiences faster than ever before.
10. Video Appeals to Mobile Users
As more and more people are accessing the internet through their smartphones and tablets, videos provide a convenient and aesthetically pleasing way for digital consumers to access content quickly.
Furthermore, short videos are even more attractive than text-based content since they require less effort from the user, resulting in enhanced engagement rates with target audiences.
If you’re not using video marketing yet, it’s time to give it a try. Whether it’s increasing reach or improving SEO rankings — video has something for everyone.
So, if you haven’t already begun incorporating videos into your digital marketing campaigns, now might be the perfect time to start!