Social media has been defined as a set of people who have links with each other, whether due to friendship, kinship, work, hobbies, etc. For this reason, social networks as we know them today have allowed people to meet in a virtual environment, forming communities with common interests.
Social networks are created to exchange information (content, data, videos) with one or more people. As a result, an interaction is generated between the different users and leads to the creation of a digital community with one or more things in common.
By definition, a social network is a social structure that several people or organizations are part of. For example, it could be a group of friends or a family, because they share bonds and communicate with each other. It is a concept used in sociology, the science responsible for studying human society.
But since the popularization of the internet, when we talk about a social network, we usually refer to virtual platforms that allow users to interact. People, companies, and organizations use them to interact with each other. To do this, a profile must be created and can be used to share text, images, and videos.
New labor and commercial relationships emerge in the business sphere, communities around brands grow, and there is a greater closeness between actual and potential customers.
Therefore, its differential value provides a wide range of different audiences through different actions, something that no other tool allows.
It is likely that when you hear “social networks,” you immediately associate it with Facebook or Instagram. However, there are many other networks with different themes that you can also integrate as part of your digital strategy. Here we will tell you how.
Table of Contents
What exactly is a social network?
These are websites and applications that allow people, (almost) anywhere in the world, to share content in real-time and efficiently and quickly. We thus form communities where discussion and interaction are possible. It is precisely the function of each one that determines its type.
Some include a community, such as Facebook and Twitter, for example, but there are others designed to share audiovisual content (YouTube, Snapchat, Instagram). It includes strengthening work contacts or obtaining a job (LinkedIn), promoting social blogging (Medium, Tumblr), and establishing debates.
Among platforms, Facebook is my favorite platform on social media, followed by YouTube. Facebook’s “core” platform currently has more than 2.6 billion monthly active users, with 2 billion using WhatsApp, its main messaging platform. According to the report, only a small portion of each platform’s user base is unique, with over 95% of Facebook users between the ages of 16 and 64 using at least one other social platform.
Interestingly, social media platforms have taken over the search engine, especially among younger audiences. More than half of Internet users between the ages of 16 and 24 use social media when searching for products and services. This is compared to 46% who said they were using a search engine.
social media usage statistics by country
Social media is constantly growing in younger countries (16-24 years old). At the top of the list is the Philippines, where people spend most of their time on social media.
People spend about 4 hours a day on average. Followed by Nigeria and Brazil, people spend about 3 hours and 40 minutes a day on social media. By comparison, Indians spend 2 hours and 36 minutes on social media. At the same time, Japanese people use social media for only 46 minutes.
There is no doubt that social media has completely transformed how we communicate with the rest of the world, from the way information reaches us to the way we communicate with our family and friends.
Today we bring you a summary of the best statistics on using the most popular social networks in 2023, how much time we spend on them, or what is usually the most common user profile on this type of platform.
The world of social media has expanded dramatically in recent years, and social networks have managed to attract many different people who can express their personalities differently on other platforms.
It is the most complete and easy-to-use platform and is, above all, suitable for companies of any type. Here, you can share photos and videos to show your products, but also text posts or links through which to explain the contents. Plus, it’s easy to stay in touch with those who’ve liked the page or commented on a post.
Twitter is the perfect social media for those who want to always touch with their audience and have hot content to share. Thanks to the right hashtags, expanding the number of followers and those reached by the content is possible.
Remember, Twitter needs to be used several times a day; a profile on this platform is, therefore, suitable for those who have a lot to say and can do it concisely.
Instagram is the most used social platform after Facebook. Who is it suitable for? Who can share beautiful photos: aesthetics is their keyword. If you’re into food, Instagram has to become your best friend. Everyone here is talking about it! The average time spent on Instagram per day is 53 minutes.
Active social media users every day
The number of users who use social networks on the planet is increasing. It is one of the most time-consuming activities in the virtual world. There are currently approximately 3.2 billion users of social networks. A figure that is increasing and that now represents 40% of the world’s total population.
One of the main reasons for this enormous growth is the constant advances in mobile technology, or that it considerably facilitates access to social networks. Most of them are available as mobile applications or optimized to allow navigation through this type of device.
User profile by age group
90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are the ones that make up the bulk of social media user profiles. This means that Millennials are still the generation that spends the most time on this type of platform.
Not in vain are they the ones that have the higher time spent on social media through their smartphones. In addition, it should be noted that generation X prefers the use of tablets. In any case, it must be said that Baby Boomers are increasingly familiar with social networks.
Facebook is still the most popular social network.
Did you know that 81% of the world’s population has a Facebook account? This platform has been one of the most popular social networks since it was born in 2004. But it was also the first to reach a whopping 1,000 million active users.
Today it has more than 2.320 million monthly active social media users. YouTube follows it with 70%, Instagram with 59%, and Twitter with 51%. The average time spent on Facebook per day is 33 minutes.
Activities on social media
81% of users who use social networks do so as entertainment, performing activities such as watching videos, listening to music, chatting/sending messages, publishing/uploading content, and seeing what their contacts are doing or following accounts. 77% of them use them to interact with their contacts and meet people.
While 66% use them as a means of information, 33% acquire knowledge, 30% are aware of the latest trends, and 29% follow the labor market and look for work.
Contents that are consumed the most
Users follow different accounts on social networks, the most common being family, friends, and acquaintances. But about half of them also follow brands, influencers, and the media and, in a much smaller percentage, political parties.
Youtube
The largest video-sharing platform has a global audience of more than 2 billion monthly active users. However, YouTube is far from Facebook in terms of daily active users.
At the same time, people consume The average time spent on youtube per day, 24 minutes a day. Generally speaking, the average time children spend watching online videos has doubled in 4 years.
The average time spent on Twitter per day is 3:39 minutes per session. Twitter has gained considerable popularity and growth in recent years.
With more than 330 million monthly active users, Twitter is an incredible channel where people share and find quick news. Like most social networking sites, much of Twitter’s traffic comes from mobile devices.
TikTok
Launched in 2017, TikTok is growing at a high-speed rate. TikTok has an average time spent on TikTok per day, of 46 minutes. An average TikTok user opens the app eight times a day.
TikTok is a highly addictive social network that motivates users to keep watching short videos. In just a few years, TikTok has become the seventh most downloaded app in the last decade.
Snapchat
Snapchat users use the app more than 30 times a day, the average time spent on Snapchat per day is 28 minutes.
The multimedia messaging application has more than 238 daily active users and is one of the most popular social networking sites among the younger generation.
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