As a marketer, you’re probably using various marketing strategies to bring in more customers. That’s great, but as your business grows, it becomes more and more challenging to keep track of everything that needs to be done. Marketing automation can help take the burden off your shoulders.
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What Is Marketing Automation?
Marketing automation refers to the process of automating marketing and sales activities such as lead management, email campaigns, social media activity, customer service calls, and live chats. It mainly targets to increase efficiency in these tasks so that the marketer can focus more on growing their business by generating leads and closing deals.
Advantages of Marketing Automation
Here are the benefits of automating your marketing.
Saves Time
Marketing automation is a time-saving solution for repetitive tasks such as sending out emails. You can set up templates so that the recipients will get a slightly different message every time you send an email marketing campaign. It will also be easier to tailor your messages based on their previous interactions with your business. This decreases the amount of repetitive work you’ll have to do.
A good place to start would be SharpSpring, a fully integrated marketing tool that offers a wide range of benefits, including time-saving automated campaigns.
Increased Lead Conversion Rate
Leads will come in with various needs, and you won’t necessarily know which of your services or products will interest them most. AI-guided selling tools automatically analyze previous actions that the prospects have taken and recommend what to do next. This way, your leads will be more likely to convert into customers.
Reduced Advertising Costs
Advertisement is perhaps what takes the lion’s share of business expenses. It can be tough for new companies to get noticed or heard, with so many people and enterprises vying for the same attention.
However, marketing automation allows you to cut back on advertising costs by reaching out only when someone has shown interest in your business. With a marketing automation tool, you won’t have to spend your advertising dollars on everyone who visits your website or walks into your store. The tool will identify those people most likely to make purchases and reach out only to them. This can lead to great savings over time.
Data Management
Data management is yet another great reason to use marketing automation. Dumpster diving is a thing of the past as today’s CMS software stores all your data in one central location. This allows for easy retrieval and sharing with others on your team or within your business. That means you can save time by not having to search through email inboxes from years ago. Thankfully, SharpSpring works well with various content management systems, including Joomla, Drupal, and WordPress.
As you have seen, marketing automation comes with many benefits, some not mentioned in this post. Take advantage of this marketing strategy to enhance your business and get an edge over your competition. Effective marketing does not have to break the bank. So, automate your marketing to enjoy all its benefits.
