No Ads, No Subscription Fee; How Does WhatsApp Make Money When It’s A Free App

3 Mins read

Whatsapp is one of the most widely used social media apps worldwide. It enables its user to send text messages, audio media, images, video, etc. Of course, this service is available on ios, android, windows, Symbian, Blackberry OS platforms. Almost everyone knows that Facebook has recently bought Whatsapp and has introduced a lot of changes. Whatsapp is used to share media files quickly, yet some people wonder how does WhatsApp makes money?

With over 2 billion users, WhatsApp makes everything simple well as it is also cemented itself as a part of our lives, but still the question is how does it make money?

How Can Whatsapp Be Free?

Early-stage it was Founded in 2009 by former Yahoo, and WhatsApp required its users to make the payment of $1 yearly.  With the first year of use which provided for free of cost.  Due to the demand and the subscription model, WhatsApp had more than 700 million users.

Without a doubt, it will be the popular global mobile messenger apps in 2020. Right from WhatsApp would not become an advertisement-related app.

After Facebook acquired WhatsApp for a whopping $19 billion, the user’s user base was 400 million.  Now, most businesses can integrate with WhatsApp. Most importantly, this allowed them to send notifications and messages to their customers automatically at free of cost.

Users will be getting messages about the confirmation of making a food order, movie ticket bookings, flight updates, etc. When businesses respond to notices from customers after twenty-four hours, the main goal of this development is to have people communicate directly with airlines, their banks, etc.

Whatsapp Revenue:

With around 400 million users in India alone, WhatsApp also reported revenues of Rs 6.84 crore in India, and the profit was ₹57 lakh.

Usually, WhatsApp doesn’t get income through ads because the application’s founders also hated the advertisements needed to create this ad-free platform. Of course, it is entirely focusing on offering a great user experience and interface.

However, the founders also wanted to create an instant messaging platform free of cost that attracts giant users even if it is not for big companies to make any ads.

How does WhatsApp make money?

Technically, WhatsApp messenger doesn’t make money.

In 2014 Facebook bought WhatsApp for $19bn, and the app was free to download; after that first year, it would cost 99p every year. Later WhatsApp scrapped the charge in 2016 and announced that it would be looking into some new options that would permit them to make money when companies invest, they will expect returns.

Now, most small businesses can utilize WhatsApp to share their product catalog and easily interact with their customers; even a more significant business can also use WhatsApp as a customer service center. This will be a unique choice for sales and purchases.

According to experts consulted by BBC Mundo, this plan has excellent popularity and huge growth potential, but still debate over how WhatsApp uses user data to generate profits. Most importantly, WhatsApp’s database contains huge details, and it has information from 2 billion people.

How does Whatsapp make money in 2022-2023?

Of course, it is about gathering as well as selling data. Still, most Facebook users do not know the process and wonder how they are the product.

Most of the services are ‘free and make users their product also make money by using it.  Making money by collecting personal information about you and showing accurate advertisements or related things on your laptop’s browser, but still, there is a question about how does WhatsApp make money UK. In general, if one read the privacy agreement and terms & conditions of those applications, they would be surprised why we are accepting before they use those ‘free’ services.

In free applications, everyone agrees to trade their details, including relationships. It is suitable for all the free services. These are not free. Believe it or not, the free apps make money by using some tricks.  


However, WhatsApp is the most popular messaging app available on different mobile platforms, and it is the highest downloaded apps from the play store. Whatsapp leaves advertising outside the app, and it plays the role of “showcase” of products and services.

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