Visitors to a website want to know where they are and if they’re in the right place within a few short seconds of arrival. Therefore, it’s essential that the visual impact of a website must not only be eye-catching but also convey the required information boldly and concisely. Once a visitor ascertains they want to stay on a site, its usability comes into play because if the visitor can’t navigate easily, they’ll leave. With so much riding on these first impressions, taking steps to ensure your website has a top-quality visual impact is vital.
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Clutter-Free
When designing a business website, don’t be afraid of white space, as it gives the information being show-cased a clean, uncluttered space to stand out in. Of course, this so-called white space doesn’t have to be literally white; any well-chosen contrast color is effective. It’s avoiding ramming many pictures or cramped text together in a confined area that the layout must avoid. Landing on a webpage that’s cluttered and hard to decipher easily is an off-putting experience that will cause most visitors to leave again quickly.
Make Images Pop
Tweaking a photo to make the image stand out can significantly increase its visual impact, bringing interest to your website. A background remover is a valuable tool for listing stock items that are difficult to photograph against a neutral background. Seeing the article with any distracting background removed gives a clear image for the customer to study and base their decision on. Alternatively, sniping an image from its original background allows for layering into a new image for use in marketing campaigns or company branding.
Optimization
The visual impact of a webpage isn’t only about the color and design scheme. Ensuring your page is optimized for use across different platforms and devices is essential. Over half of users now regularly surf the web from a mobile device, yet webpages designed only for PC browsers are unpleasant to use on such devices. Understanding what devices your business page’s visitors are browsing from will allow you to optimize the website appropriately. Mobile-friendly optimization has the additional benefit of helping with SEO, meaning a two-fold benefit, increased visits, and increased click conversions.
Small Details
Don’t neglect the small details when designing your company’s website, as they have a more significant impact than you may realize. A favicon is a tiny icon that appears on a browser’s tab or bookmark list. A small visual prompt helps the user quickly identify the company they’re looking for when looking at a search results list. Or, for a user who has multiple tabs open, they can quickly navigate back to the specific tab with your company’s page open.
Whether you’re building a brand-new business website or looking to improve an existing one to increase visitor numbers, considering things like effective use of white space, background removers on pictures, and how the page is optimized for various users will make a significant and beneficial difference.
