When people think of the internet for marketing they usually envision trying to promote an e-commerce site or some type of software. The reality is that digital marketing works for any type of business. Even ones that are not online.
In fact, you can even drum up more business for your regular job by using the internet as a marketing tool. For instance, if you are a pest control expert and looking for exterminator companies hiring, you may be able to increase your odds of getting the job because of your marketing abilities.
In this article, we will go over the ways to market your physical job or side hustle by using the internet without needing to be a professional marketer.
Have a website
To have a solid online presence you need to have a website. More specifically, you should have a blog if you want to use the website as a marketing tool. When you have a blog, you are creating content that can be searched by people that are looking for the services or products that you are offering.
When you use basic SEO principles, you use keyword research to come up with the right content to target the right audience. Once you get that content ranked on Google, then you will start seeing organic traffic coming into the site.
There are a number of ways to then convert this traffic into customers for your job or business.
The most obvious way to use the internet to market your business is by using social media. It is a great way to build a brand and even drum up business. For instance, if you are a barber, then you can use social media to make posts about your haircuts and end up seeing more customers as a result.
The key to using social media is not to let it be its own tool. Use it in conjunction with your others like your website to make sure you get the most out of it. You should have links that bring people to your website from social media.
Make sure that the content is engaging and interesting. It should be a page that people look forward to reading and will want to share the content.
One of the most powerful tools in your marketing toolbox should be email marketing. Your website and social media should be focused on getting visitors to subscribe to your email list so you can then send them marketing material over time.
It is one of the few tools you have in which you are totally in control. Google changes its algorithm all the time. And social media networks come and go. When you have somebody’s email address then you will always have access to the exact audience you need to be able to market to them.
The thing to avoid is over marketing to your list. You should provide helpful content mostly with marketing material occasionally.